No matter what kind of brand you look for, all of them are putting out the same products.
Most of the notes in the perfumes are being repeated over and over again. After a while, all of the fragrances start to smell the same.
If you’re done with the basic undernotes in the perfumes, we have just the thing for you.
Future Society Fragrances
A unique business in the oversaturated world of fragrances, Future Society fragrances has appeared on the scene with a new outlook. They have brand new ideas for the market.
The Future Society is utilising DNA from extinct flowers to formulate the scents that have been lost.
They are reforming the scents of all the extinct perfumes to increase the portfolio of the fragrances. Their unique scents are a new and unique step for the brand.
The idea of DNA sequencing
The founder of the Future Society Jasmina Aganovic has revealed the plans of using fragrances and biotechnology together. She revealed that their plan is kind of like Jurassic Park, but rather than dinosaurs, they’ll use flowers.
Collaboration with Harvard
The Future Society is working in collaboration with the Harvard Herbarium to find out about the species of flowers that are extinct.
This collaborative work will put a new dimension in the world of fragrances.
Their plan doesn’t consist of reconstructing the flowers and reintroducing the extinct species into the world.
Rather it involves only introducing plant fragrances into the world.
How is this possible? You may ask. Aganovic reveals the beauty of DNA.
It remains the power manual to every aspect of a species, and it is easy to reintroduce specific parts of a species into the world with the help of the DNA.
One of the flowers they’ve reintroduced is Hibiscadelphus in their Solar Canopy Eau De Parfum.
Be sure to check them out if you’re interested in this novice concept.
